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Foreign language sales video DVD production, foreign language interactive multimedia CD-ROM production, foreign language versions of export marketing presentations.  Translation, localisation, production service for exporters and multinationals for marketing presentations at overseas exhibitions, sales presentations, conferences from award-winning multimedia and video producer, Enlightenment Interactive

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why use foreign languages in export marketing

why use foreign languages in export marketing presentations

Being able to make a convincing marketing presentation in your export customer's language, especially if you are selling a technical product, adds to your credibility and reduces misunderstanding.

You may regard English as the "international business language", but even business people who are articulate in conversational English, struggle when it comes to technical terms.

English is much less common in developing export markets such as Eastern Europe and China.

A large proportion of UK businesses admit to having lost business through language difficulties.

Being seen to make an effort with foreign languages creates a favourable impression. You are less likely to be thought a "parachutist".

Having a flexible, interactive sales presentation localised and pre-prepared in your customer's language reduces the burden of communication on yourself, as the export salesman.

A recent EU survey reveals that you cannot rely on buyers being fluent in English, and identifies countries where you are least likely to get your message across.

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Enlightenment Interactive

East End House

24 Ennerdale

Skelmersdale

WN8 6AJ

United Kingdom

 

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